Ba Cha is an authentic boba tea shop that specializes in 8 signature drinks that never fail in quality. Only natural ingredients are used including real tea leaves, fruits, and stellar quality boba (tapioca pearls). Say goodbye to syrups and powders and taste the authenticity of the teas. The shop has 8 unique signature drinks that stay year-round while there are 8 additional drinks that rotate seasonally.

Challenge
There are not many boba places in Oklahoma with high-quality boba tea. The majority of places use syrups and powders in order to produce teas quicker but it diminishes the quality of tea and boba greatly. Many people will travel out of state in order to obtain good quality boba tea. The goal is to create a boba shop brand that stands out from others in Oklahoma.

Solution
Ba Cha is a boba shop that focuses on a select few drinks but does them extremely well. The quality of boba and tea is emphasized by limiting the number of options available. The drinks selection has classics as well as unique flavors that are not normally seen in other shops. Ba Cha strives to be cultural, modern, and bold while also being authentic, youthful, and friendly.