Let’s Get Vaxxed OK!
Approximately 55% of Oklahomans are unvaccinated. Their reasons for being so may be due to misinformation, political beliefs, lack of accessibility, or overall mistrust of the vaccine. The goal is to promote confidence, security, and accessibility to people from low-income communities. Creating a friendly campaign that primarily uses positivity and altruism to emphasize the importance of vaccine knowledge as well as ensure the safety of those who choose to receive the vaccine.
Challenge
Working in a team to create a campaign that the people can trust and have an influence on the public. Researching why exactly so many Oklahomans will not receive the vaccine and which demographic is impacted the most.
Solution
Throughout social media and other forms of advertisement, utilizing a friendly mascot can invoke more emotional responses and create an identity and personality that the public can trust. A local survey was performed to explore the reasons why Oklahomans may not choose to receive the vaccine.
Those who reside in the low-income city areas of Oklahoma were the targeted demographic because they in particular lack access to accurate and easy-to-understand information. The campaign is meant to be accessible and friendly to everyone in an attempt to spread factual information in a non-threatening way.
Credit
Lily Nguyen
Scope
Branding
Print
Digital
Media
Brand Mascot
Dr. Scissortail
A poster was created that paired Dr. Scissortail with an actual doctor to make our mascot more reputable and trustworthy.
Local shopping areas such as Walmart were chosen for our advertisement to appeal to the targeted demographic.
Advertisement at a local Dollar General.
Many low-income families cannot afford to spend time or have transportation to go and get the vaccine. The vax-mobile will allow for more access and will be parked at local grocery shops such as Walmart or Dollar General so people do not have to go out of their way to find a location for the vaccine.
Receiving the vaccine will also come with a tote bag full of non-perishable groceries as an incentive for the targeted demographic. A cute sticker of Dr. Scissortail is also given out for people to wear and promote to others.