Splat is a hair dye company that specializes in long-lasting vivid hair dyes at an affordable cost. Although Splat definitely achieves the goal of vibrant colors, it will ruin healthy hair and sometimes leaves it discolored permanently. Envy is a rebrand of Splat that makes sure to keep the integrity of the hair while maintaining vibrant colors and affordability.

Challenge
Taking a hair dye company that has a bad reputation and outdated logo and modernizing the packaging while focusing more on high-quality formulas.

Solution
Splat will be renamed and repositioned to be a higher-quality hair dye brand for vivid colors. The brand will start to focus more on the user’s hair integrity while maintaining affordable costs. The designs on the side represent the waves and flow of hair without literal pictures of hair. The concept for the brand will trendy, clean, and aesthetic in order to stand out from competitors on the shelf.